Research Question

Just a little research question for those who might wish to participate:

What would it take to get you to go to a (FREE!) open air concert of orchestral music composed in the last five years? What type of marketing would bring you in? What would make such a concept interesting to you? (Other than feeling compelled to go because you know the guy putting it on.) Comment in the comments section (if you are able :-) or email and I will post the responses here.

Thanks for your help!